You’ve spent months researching, creating and building your product. You’ve entered the final stage and it’s almost ready to be presented to the world. Only one thing is missing- you still don’t have a copy (or your salesletter). What do you do?
When everything boils down to writing that one final piece of copy that’s going to present (and represent) your product, you have to keep in mind that this stage could either make or brake you in a magnitude of ways. Unless of course you have a good capital to shell out to a great copywriter, you’d then end up doing it on your own.
To the person about to embark the dark and treacherous waters of copywriting, this post is for you.
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