I’m sure you’ve heard this before – link exchange. Ever had an email asking you to exchange links with them – Giving you the “You scratch my back, I scratch yours” kind of a deal?
Just make sure you don’t do more scratching than they’re giving you.
Swap Juice?
Link exchange has been a practice in the internet ever since. And it is a good practice too – if you do it right. Link exchange has a potential to positively impact site traffic and improve business relations.
I give you a link, you reciprocate, everyone’s happy, right? If only it were as easy as that.
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